Custom content
Business writing – copywriting – strategic communications – branding & identity – content marketing – web content writing – UX writing – journalism – report writing
I help companies and organisations achieve their goals through:
BUSINESS STORYTELLING: compelling interviews, in-depth feature articles, insightful thought-leadership articles, impactful press releases, timely news stories, easy-to-read annual, CSR and ESG reports, crisp PowerPoint presentations, expert ghostwriting and more.
COPYWRITING: persuasive brochures, crisp advertising copy, engaging brand, corporate and employer stories, catchy marketing content, SEO-friendly websites, on-point direct mail, flyers and posters, to-the-point sales presentations and professional scripts and subtitles.
COPY POLISHING: enhance your draft text using journalistic flair and copywriting expertise. Add pace, flow, tone, structure, clarity, rhythm and feeling. From a single sentence to an entire book.
AI WITH HI: deploying Human Intelligence (HI) to enhance what AI can do. Like eliminating overused AI phrases and tailoring content to align with your brand voice, goals and audience. Pumping it up or toning it down. Maybe breaking a few rules. And all done more efficiently than struggling with prompt engineering.
TRANSCREATION: translation+ using journalistic skills, copywriting expertise and native-English wordsmithery and cultural understanding to transform Dutch text so it reads like an English original. Your message, style and tone, without the Dunglish.
CONCEPT DEV & COMMS ADVICE: working with business leaders and agency creatives to develop and implement communication messages, concepts and strategies.
- Brand communication
- Brand messaging
- Brand development
- Brand storytelling
- Leadership communication
- Business communication
- Strategic communication
- Employer branding
- Start-up communication
- Small-business messaging
- Entrepreneurial storytelling
- Business branding
- Advertising copy
- Content creation
- Marketing copy
- Press releases